Don't Panic
In April of 2020, trade shows and major events began to be canceled as the pandemic took hold of the world.
We had to furlough 90% of my staff and I was tasked with finding a solution for our clients.
I broke it out into three phases.
Phase one
Abstract Displays needed to go virtual. We needed to provide a way for clients to market their business as they would during a trade show, but virtually. This phase was strategy heavy we on landed providing a live stream solution that utilized a reconfigured trade show exhibit into a stage, and provide a film and production team to run a virtual event with live product demos and AMA sessions for leadership.
My role in this phase was strategy, product design and creative direction.
Phase two
In the second phase, we had about a month to build a brand, create marketing assets, and launch a website for this product experience.
My role in this phase was brand strategy, logo design, art direction, photography, copywriting, and web design.
Third phase
The third phase was about expanding our offerings to be inclusive of rental assets. The rental exhibits were restructured in this phase to be inclusive of self-hosted filming/web equipment— I was working mostly with a 3D designer who was able to model these configurations. We explored visual concepts for the new website off the back of this and the stakeholders to agreed on this direction.
My role in this phase was creative direction, strategy, product design, copywriting, and web design.
